WiseFinanceHelp.com
Smart Money Decisions Made Simple
Prepared by: Abraham Adebisi
For: INVESTOR JOSHUA GROUP
📧 info@wisefinancehelp.com 📞 +2348165696626 🌐 https://wisefinancehelp.com
Executive Summary
WiseFinanceHelp.com is a growing financial education and review platform dedicated to helping Nigerians and Africans make smarter money decisions. We are seeking ₦15,000,000 for 25% equity and a 25% profit share (first year).
The investment will accelerate paid marketing, content reach, and strategic partnerships, scaling the site from its early traction phase into measurable profitability.
Founder Commitment: Abraham Adebisi will reinvest 50% of monthly profits for the first 48 months.
- 496 monthly views / 134 unique visitors (Jetpack Analytics)
- 0.27 GBP monthly AdSense income
- 3-minute average session duration
- Positive user feedback and growing engagement
The Problem
Across Africa, millions struggle with daily financial decisions — which loan app is safe, which bank saves more, how to invest without being scammed. Yet they face:
- Biased and confusing financial content
- Fake online reviews and scams
- Finance blogs built for Western audiences
People don’t want jargon — they want trusted, human advice. WiseFinanceHelp.com fills that gap.
The Solution
We simplify complex finance topics through transparency, local relevance, and unbiased testing.
- Relatable storytelling: real Nigerian experiences.
- Transparency: verified, honest reviews.
- SEO + Local Focus: globally optimized but locally tuned.
- Community Trust: organic recommendations growing daily.
Traction & Market Validation
| Metric | Current (2025) | 12-Month Target |
|---|---|---|
| Monthly Visitors | 134 | 5,000+ |
| Pageviews | 496 | 15,000+ |
| Bounce Rate | 42% | <30% |
| Average Read Time | 3 min | 5 min |
| AdSense Revenue | £0.27 | £50+ |
| Social Mentions | 30 | 1,000+ |
“Finally, a finance blog that speaks like a real person.”
“I used your loan app comparison to avoid a scam — thank you.”
Competitor Comparison
| Feature | WiseFinanceHelp | Nairametrics | Techpoint | Financial Watch |
|---|---|---|---|---|
| Focus | Consumer Finance | Business News | Tech Innovation | General Finance |
| Transparency | High | Medium | Low | Medium |
| Local Relevance | 100% | 60% | 50% | 70% |
| SEO Strategy | Organic + Paid | Organic | Mixed | Weak |
| Growth Potential | High | Established | Moderate | Low |
Funding Breakdown (₦15,000,000)
- Content Creation & Expansion – ₦3,000,000: Founder writes 75% of content; experts add depth.
- Paid Traffic & Marketing – ₦8,000,000: Ads, influencers, guest posts, and link-building campaigns.
- Tools & Optimization – ₦1,000,000: SEO, analytics, automation tools.
- Operations + Design + Reserve – ₦1,000,000: Hosting, visuals, and contingencies.
- Reinvestment: 50% of monthly profits for 48 months.
Market Opportunity
- 120M+ internet users in Nigeria; 550M+ in Africa.
- 3M+ monthly Google searches on loans & banking keywords.
- 65% youth population — digital and finance-curious.
Leading Nigerian finance blogs earn ₦70M+ annually. WiseFinanceHelp targets 1–2% of this market within 3 years.
Five-Year Growth Plan
| Year | Focus | Traffic Target | Projected Revenue | Milestones |
|---|---|---|---|---|
| 1 | Brand & Paid Traffic | 50K | ₦18M | Monetization setup |
| 2 | SEO & Partnerships | 100K | ₦30M | Sponsored content |
| 3 | Courses & eBooks | 250K | ₦45M | Digital product launch |
| 4 | Regional Expansion | 400K | ₦70M | Ghana, Kenya, SA |
| 5 | Brand Consolidation | 600K+ | ₦100M+ | Fintech brand deals |
Investor Benefits
- 25% equity in WiseFinanceHelp.com
- 25% profit share (first year only)
- ROI Projection: Year 1 – 20%, Year 3 – 80%, Year 5 – 150%
- Privileges: analytics access, quarterly reports, and equity buyback after Year 4 (2× value)
Valuation & Financial Outlook
Using the Comparable Revenue Multiple Method:
- Projected Year 1 Revenue: ₦18M
- Industry Valuation Multiple: 5× revenue
- Estimated Valuation: ₦90M–₦100M
₦15M investment for 25% equity = ₦60M pre-money valuation.
Investor Protection & Exit Strategy
Protection
- Dedicated business account for all investor funds
- Quarterly audits and transparent reporting
- Convertible option to fixed-return if under 60% target by Year 2
- Buyback clause at 2× after Year 4
Exit Options
- Acquisition by fintech or media company (3–5 years)
- Equity buyback at increased valuation
- Ongoing dividends or reinvestment in Turnet Digitals portfolio
About the Founder
Abraham Adebisi — Founder, Turnet Digitals & WiseFinanceHelp.com
- Expert in SEO, content marketing, and digital finance strategy
- Founder of Turnet Digitals — creative media & marketing agency
- Passionate about simplifying financial education in Africa
Vision: Democratize financial knowledge for African youth.
Mission: Become the go-to hub for honest financial guidance.